Press Release Content

A press release is a short excerpt of content to announce an event or product launch. It is an official statement delivered to members of the news media. It is written communication that reports specific but brief information.

It’s typically tied to a business or organization and provided to media coverage through a variety of means. Issuing a press release doesn’t mean the media will automatically run with it.

A press release is a statement aimed at journalists making an announcement for public release. Press releases are also considered primary sources, meaning they are original trustworthy forms of information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media agencies and national newspapers electronically, often subject to “do not use before” time, known as a news embargo.