Metadata Descriptions

SEO Metadata is a strategy used to optimize your site for readability not only for search engine algorithms but also for user experience.

Essentially, metadata is defined as ‘data that describes information about your website and pages. It may contain excerpts or snippets of the pages as shown in the diagram below. Across the internet, metadata is used to highlight data on individual pages of a website, thus allowing search engines such as Google, to understand what each website is all about. This data helps a search engine to assess the relevance of a page’s content and therefore determine whether or not a page will be indexed and ranked in search results.

The Three Main Components Of Metadata

For each web page (and blog post) on your site, the metadata can be broken down into three main components – the page title/title tag (UK WEBSITE DESIGNERS), the description/meta description as seen below the title, and the keyword/keywords (UK Website Designers), highlighted in Bold.

Page Title or Title Tag

A page title fundamentally is as important as an exact match searchable keyword domain name. The heading must have keywords in the title as well as a description.

If you look at the title of this page Metadata Descriptions this is what will be used in the permalink, in the snippet so that search engines can rank the page appropriately.

This title will no doubt be used for the searchable keywords ‘Metadata Descriptions’ and may land on search engine page results surrounded by website designers.

Furthermore, your page title or title tag is very important for a lot of reasons including being the first item of information a reader sees about your web page.

Tips for page titles/title tags:

  • Stick to 42-60 characters – including spaces
  • Make sure that each page/post has a unique page title/title tag
  • Focus on one keyword/keyword phrase per web page/post
  • Your title on your page will be part of your sub-directory something like, you do not have to mention your brand name in your title.

Meta Descriptions

Meta Description text will be shown to readers on search engine results – it’s the snippet of descriptive text underneath the page title and URL. This is where you need to write a short but compelling introduction to encourage the viewer to click your link.

Tips For Deta descriptions:

  • Stick to 150-160 characters – including spaces
  • Make sure that each description is searchable (do not have multiple pages with the same titles or descriptions.
  • If you use WordPress or similar you will have an opportunity to add a focus keyword towards the bottom of the page using all-in-one SEO or Yoast.
  • Include a call-to-action and price if you can.


Keywords play an important role in finding your business, this may include keywords in your domain names and homepage title description. If you look at some famous brands you will never find the word (HOME) on the homepage. Keywords also help you get found by search engines. Keywords define the description of what your content is about. In terms of SEO, they’re the words and phrases that consumers enter into search engines, also called “search queries.”

In most cases, keywords and keyword phrases will not be seen by readers in search results, however, they may be found in the content of your article and pages. They also may have hashtags at the bottom of blog posts. Keywords can also be viewed through the page source.

Keyword Planning – Before starting your project you must decide on your niche, and what is your site going to be about. You then need to research suitable exact match searchable keywords and phrase domain names. It is important to conduct keyword research and planning or have it conducted on you, most website designers are SEO proficient and can help you out. UK Content Writers are part of an SEO link wheel governed by our default site: UK Website Designers (, we also specialize in domain name sales and acquisitions and have a site dedicated to domain names UK Domain Brokers ( Whether you want to take on the task yourself or employ a professional I can name over 40 things you should do in terms of SEO. It is extremely important to perform SEO correctly and do all your research in order to incorporate the best terms into your site’s metadata.

I have found that some people just want to cut corners and do things as cheaply as they can. I had someone not so long ago ask me to build a website but he was not bothered about the SEO, that is like buying a car and not looking under the hood, and finding your engine is not up to much.

Important Follow The Rules Beware of character limits. Do not overstuff keywords in your content and descriptions. Do not use the same keyword more than once in your Description. If you are including keyword tags, use hashtags, if you have a place to add keywords separate them with commas. WordPress and other blog platforms not only allow you to perform SEO but you get to learn on your journey. Static sites are a little trickier especially if you are using web builders and some do not come with an option to optimize your site. You can though generate metatag descriptions by doing a little research and adding the code to your site.

Write Compelling Content – When performing SEO and Metadata Descriptions, keep the copy concise, within the character limit, and make it compelling. Your reader should have an overview of the snippet of your content and decide if you are worth visiting.